Google Virtual Tours and SEO

What is SEO and how can a tour help?

SEO Basics

How does this help my SEO? Search Engine Optimization or SEO for short are methods or techniques that help your website rank at the top of search engines results like Google, Google Maps, or Bing. Google VIrtual Tours will benefit your SEO and are one of the most affordable methods to do so. Overall, SEO is great because you want to rank at the top or on the 1st page when people search your industry or business.  

Local SEO

Local SEO

Local SEO is an important factor in your overall SEO.  Just like it sounds local SEO  affects your local rankings and local search when a user searches in your area.  Your Google listing (aka Google page) on Maps and Search is what will be visible in Local SEO.  Therefore, you want your business or name to appear in local searches in your local area.  You want your Google listing to be locally visible and a Google Virtual Tour is the best start. 

How does Google determine local search? Basically, Google takes account of their IP address or local coordinates in order to help them find the closest search results as far as location is concerned. Get a Google Virtual Tour to make sure your Google Listing is on the right track to being locally optimized. You don’t want to miss out on business because your competition has better local SEO. 

How does the virtual tour influence Local  SEO?

Businesses can misunderstand the importance of local SEO because the results are not always black and white.  It can even take some time to see actual results but Google Analytics have revealed the values of local SEO and how much in-store traffic Google listings generate for business.  This leads directly into how virtual tours influence local SEO.  Virtual tours increase visibility because 44% of business searchers are driven by mapping applications, like Google Maps.  Therefore, every local business needs to be increasing their visibility by attracting users to their listing with a Google virtual tour.  Google has also revealed that adding virtual tour to your Google listing increases online booking by 85%.  This leads to the next point.  Google Virtual Tours Increase interaction.  Data has shown 50% of users would click through the virtual tour and make a reservation, increasing online reservations by 30%.  Overall, Google Virtual Tours increase visibility and interaction improving local SEO. 

Organic SEO

Organic SEO

Local SEO, visibility, and interaction then tie into the best part: Organic SEO.  Organic SEO is mainly improved over time.  There really is no fast way to increase Organic SEO but is very powerful for your online search rankings.  Over time, you will powerfully improve and establish your organic SEO because of the increased visibility and interaction of your Virtual Tour.  In only 9 months we have seen business increase views by 15,000 because of virtual tours. This increased visibility and interaction from the views improve and build Organic SEO.  Also, another factor in SEO is quality content such as professional pictures, videos, media, and blogs.  According to the data, a Google Virtual Tour also checks the box of quality content.

Website

desktop

Website

Finally, embedding a Google Virtual on your website via HTML is like making a direct window to your Google listing. It is Google’s own code setting right on your website as quality content. Therefore, your website will also reap all the SEO benefits because of your Google Virtual Tour!

Affordability

Affordability

In reality, there is not a more affordable way to help your local and organic SEO than a Google Virtual Tour.  Our average cost for a Google Virtual Tour is $400 one time! That is cheaper in the long run than the average monthly cost of pay by click ads.  Your business has the potential to generate 100,000 views and more because of the one time cost of getting a Google Virtual Tour. 100,000 views are about the equivalent of $1,000 worth of ads minimum.  Understanding how vital a Google Virtual Tour is for the local and organic SEO of your business is important for getting people into your store and for your business to rank in search engines.  Also, you can even get more visibility by incorporating your Google Virtual Tour with social media.
Inexpensive Virtual Tour